Remaerd is an independent custom streetwear line founded and created by Nikki Lee Goodale. Remaerd was created to inspire and motivate people across the world to follow their vision. The "eye logo" for the brand was created to spread that awareness. They are known for their one of one pieces and customization strategies. Remaerd isn't just a clothing line, it's a lifestyle - living the journey through its name.
From the designer: Nikki Lee Goodale
What is Remaerd? How do you pronounce it? What does it mean? These are the most often-asked questions. First, Remaerd is dreamer spelled backwards. Initially - I have always been a big dreamer, moving from a small town - Fresno, CA to Los Angeles to accomplish my goals in fashion. My twin sister and I were accepted into FIDM (The Fashion Institute of Design and Merchandising), and the rest was history. When moving to LA to accomplish these goals, I always knew I wanted my own clothing line, but it didn't start there. I started working for different corporations in the industry and learned a lot, but it just wasn't for me. I wanted to create my own legacy. Sitting on the couch in my first apartment in LA - I was thinking of a name for my clothing line. Dreamer? No, that's too cliche. I've never been the person that wanted to be like everyone else, so I was like what about Remaerd? It's dreamer backwards? A lot of people told me I should pick something different, but this name stuck to me for many reasons. Now, I look back and know why I picked the name. When going through our journeys and accomplishing our dreams, it feels like we are going backwards in a sense because there are so many ups and downs. Remaerd is the journey to the dream. It is learning to fall but to get right back up and keep going. I've had to do this many times and have almost given up on my dream because of it. Creating your own legacy doesn't come easy - consistency and repeat. I've learned that you have to fall in love with the journey so that's exactly what I've been doing. I wanted to share the back story on Remaerd because it is important that everyone knows where we started and why. Remaerd is on the road for greatness, and I appreciate everyone who has stuck by our side.